Google suspended your Business Profile. Here’s what to do.

Why profiles get suspended

Google may suspend profiles it believes don’t follow its guidelines, and it often doesn’t explain exactly why. Some commonly reported triggers include:

• Extra keywords or city names added to the business name
• A virtual office, P.O. box or shared address
• Duplicate listings for the same business
• Many edits in a short time, especially to the name or address
• A business type Google considers higher risk, like locksmiths or towing

What not to do

Creating a new profile is generally not recommended. It may be treated as a duplicate and can complicate things. It’s also wise to avoid making lots of changes while you look into the cause.

How to appeal

1. Review Google’s current guidelines and correct anything that clearly doesn’t follow them, such as a name with added keywords.
2. Gather documentation Google may request: photos of your storefront and permanent signage, your business license or registration, and a utility bill or lease with the business name and address.
3. Submit a reinstatement request through Google’s Business Profile appeals tool and upload your evidence.
4. Wait for Google’s reply, and don’t submit duplicate appeals in the meantime.

Google makes the final decision, so no one can promise a result. Google’s policies and tools also change over time, so always check its current Business Profile guidelines. This article is general information, not legal advice.